✨ What Is Maximalism in 2025?
Maximalism isn’t just a style—it’s a philosophy. After years of beige-on-beige minimalism, we’re seeing a design renaissance that embraces bold color, texture, layering, and personal expression. TikTok is full of it. So is Zillow. And so, honestly, is my own home.
The 2025 version of maximalism feels different than the matchy-matchy maximalism of years past. According to Architectural Digest, this trend is being driven by younger generations pushing back on sterile design norms. Their version of home is filled with color, thrifted art, vintage finds, and deeply personal vignettes—less polished, more playful.
And it's catching on with buyers, too. A recent Zillow study found that listings with bold design features—like statement wallpaper, jewel-toned walls, and vintage fixtures—can actually help a home stand out in today’s market. In a world where every other listing looks the same, a space with soul can be a refreshing differentiator.
🖼 Maximalism Doesn’t Mean Clutter
There’s a difference between chaos and curation. Done well, maximalist homes feel intentional, not overwhelming. They tell a story about who lives there, where they’ve been, what they love. It’s not about buying more stuff—it’s about surrounding yourself with things that have meaning.
If you’re staging a home to sell, that doesn’t mean you need to neutralize your entire space. In fact, many buyers are craving personality. A bold color in the dining room, a layered bookshelf, or a standout vintage light fixture might be the exact thing that makes someone fall in love with your home.
🏡 Case Study: The Pink Lady
My own home—affectionately nicknamed The Pink Lady—leans hard into moody maximalism. The walls are dark and dramatic. The art is layered and unafraid. There’s no one theme, and yet, it all makes sense together. It’s a space that reflects real life: layered, unexpected, evolving.
And you’d be surprised how many buyers respond to that feeling. They walk in and say, “This feels like a home.” Not just a house. That distinction matters.
🎨 How to Maximize Without Overdoing It
Want to dip your toes into the maximalist waters without going full velvet-draped drama? Start here:
Add one rich paint color—moody green, deep plum, or oxblood red work beautifully in dining rooms, dens, or bedrooms.
Curate a gallery wall with art that makes you feel something (not just what matches the rug).
Use textiles—layered rugs, mixed pillows, throws—to create warmth and personality.
Incorporate vintage or heirloom pieces that tell a story.
Pro tip: Keep the bones of your space clean and intentional. Maximalism shines brightest when there’s contrast between structure and style.
💬 Final Thought
Maximalism isn’t for everyone—but the people who love it, really love it. Whether you’re styling a home for sale or designing a space you want to live in for the next decade, don’t be afraid to break the beige barrier. Make it bold. Make it yours.
Want to see what moody maximalism looks like in real life? I’m always happy to share a peek inside The Pink Lady—and talk about how to bring more soul into your own space.
Get my free guide to the Top Paint Colors for Maximalist Homes