Why Studio City Is Poised for Airbnb Success — Especially with the 2028 Olympics Coming

Studio City has always been one of Los Angeles’s most desirable neighborhoods — leafy streets, architectural gems, and Ventura Boulevard’s dining and nightlife. But with the LA 2028 Olympics coming to town, Studio City is set to attract even more global attention.

According to the Studio City Neighborhood Council, the San Fernando Valley will host key Olympic events: BMX freestyle, skateboarding, 3x3 basketball, and squash at Universal Studios. That means thousands of visitors looking for a place to stay — and Studio City homeowners are in the perfect position to benefit.

Why Studio City is Perfect for Airbnb

Explore more about Studio City real estate here

As a top realtor in Studio City, I see firsthand why this neighborhood appeals to travelers and homeowners alike:

  • Proximity to Olympic Venues – Universal Studios is practically next door.

  • Walkable Lifestyle – Ventura Boulevard offers boutique dining, cafes, and nightlife.

  • Always in Demand – With Hollywood, Beverly Hills, and the Valley within reach, visitors come year-round.

  • Architecture & Design – From Spanish Revival to sleek Mid-Century Modern, Studio City homes deliver the LA look guests love.

For those considering hosting, the Olympics only amplify what’s already true: Studio City has strong, consistent demand for short-term rentals.

The Olympic Effect on Property Value

Large events like the Olympics don’t just bring temporary visitors — they shine a spotlight on neighborhoods. In cities across the world, host neighborhoods saw an increase in short-term rental revenue and even long-term property values. Studio City is no exception.

If you’re a homeowner here, now is the time to think strategically: should you list your home for sale, or explore the income potential of an Airbnb?

Experience It Firsthand

Want to know what it’s like to stay in Studio City? Take a look at my own Airbnb, where I host guests looking to experience the best of LA living: [Insert your Airbnb link here].

Hosting gives me firsthand insight into what today’s guests are searching for — and how homeowners can capitalize on this demand. That’s part of why my clients trust me as a Studio City real estate expert.

Thinking About Your Next Move?

Whether you’re considering turning your home into an Airbnb, investing in Studio City real estate, or selling to capitalize on current demand, I can help you weigh the options.

📞 Call or text me anytime at 323-481-7353 to talk strategy.

Thinking of Selling Your Studio City Home, But Not Ready to List?

Thinking of Selling Your Studio City Home, But Not Ready to List?

You love your home—but lately, you’ve been wondering: is it time for something new?

Whether you’re dreaming of more space, less maintenance, or a change of pace, there’s a moment between “maybe” and “market-ready” that matters. In Studio City, where every street has its own micro-market and every buyer is looking for something a little different, smart sellers know that timing is just one part of the equation.

This post is your blueprint for that in-between phase. Before you make a single update or call a stager, here’s what you should do:

Why Studio City Sellers Are Taking Their Time in 2025

In 2025, Studio City’s real estate market continues to be strong—but also strategic. Many homeowners are choosing to prep months in advance, optimizing their homes for the right buyer instead of rushing to market. High demand and tight inventory mean it’s worth planning a few steps ahead.

What to Do Before You List: Strategy Starts Early

Start with a valuation—not a Zestimate, but a local analysis that accounts for comps, market shifts, and buyer behavior in your specific pocket of Studio City. From there, identify low-lift improvements that will yield high returns. In some cases, that might be paint and staging. In others, it might be nothing at all.

Prepping Your Home: Smart Improvements That Add Value

Small upgrades like modern fixtures, lighting swaps, and landscaping can dramatically affect buyer perception. But not every project adds value. A good agent will help you choose updates that matter to this market, right now.

Pro tip: Even small details like plant placement can change how buyers feel about your home. Check out this article on the surprising power of plants when prepping your space.

Understanding Market Timing in Studio City

Spring and fall are traditional peak seasons, but Studio City doesn’t always follow the rules. Families might buy in May, while entertainment buyers show up between film shoots. Off-market showings and pre-list exposure can help you test the waters before you list.

When Off-Market Might Be the Right Move

For sellers who aren’t quite ready—or want more control over privacy, timing, or terms—off-market marketing can be a powerful tool. Ask me about Compass Private Exclusives, Top Agent Network, or how I quietly market listings before they hit the MLS.

Check my article about how I handle Pocket listings with care.

Let’s Talk Strategy—Not Just Sales

I’ve been selling homes in Studio City for over two decades. I know how to help sellers ease into the process and set the right pace, without pressure.

How I Help Clients Use This Time Strategically

Here’s how I help clients use this “pre-listing window” to their advantage:

  • We walk the property together and talk about what’s worth fixing—and what isn’t. (And yes, sometimes the most impactful staging is as simple as the right plants—here’s what I mean.)

  • I share what’s currently in escrow nearby, what buyers are offering, and where the market is showing signs of strength or softness.

  • We go over different paths to sale—including off-market options and quiet marketing strategies that don’t put your home on the MLS.

  • I’ll show you what top-tier listings in Studio City look like right now, from cozy remodels to ultra-luxury builds like Aman Beverly Hills, so we can see what resonates and what doesn’t.

    Selling doesn’t have to be sudden. You can take your time—and still move strategically.

📩 Reach out if you’re thinking about selling in the next 3–12 months. There’s a lot we can do before you list. Once you’ve decided to sell, see why professional staging makes all the difference in Studio City.

Book a Private Seller Consult

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