The Sun Rose Residences are 40 condominiums at 8420 Sunset Boulevard, West Hollywood, CA 90069, formerly the Pendry Residences. The building completed in 2021 to a design by Ehrlich Yanai Rhee Chaney, and rebranded in 2025 after an ownership change. The architecture, floor plans and address did not change.
The former Pendry Residences at 8420 Sunset Boulevard, rebranded. What actually changed, what did not, and what a buyer or an owner should be checking.
That last figure is worth reading carefully, because it gets quoted loosely. The $4,005 per square foot is derived from one transaction, the 2023 penthouse, which was a county record that year. It is a real sale and a real record. It is not what the building trades at, and anyone using it as a valuation benchmark for a lower floor is extrapolating from a single data point on the best unit in the building.
Owners have their own version of this conversation. Once the developer's final units sell, every Sun Rose home that trades will be a resale, and reselling a branded residence is its own discipline, because the sales operation downstairs was never built to sell an individual owner's home. That playbook is in the guide to reselling a branded residence in California.
Debbie Pisaro is a 24-year veteran, founder of Coastline 840 and an Inman Luxury Leader, and she sold in this building under its former name. Owners and buyers looking for a real estate agent in West Hollywood who has actually transacted here, rather than one working from a floor plan PDF, can start with the branded residences representation page.
Is the Sun Rose the same as the Pendry?
Yes. The Sun Rose Residences are the rebranded former Pendry Residences at 8420 Sunset Boulevard in West Hollywood. The building, completed in 2021, did not change. The name changed after the adjoining hotel at 8430 Sunset rebranded from Pendry West Hollywood to the Sun Rose West Hollywood in 2025.
Why did the name change?
The rebrand followed a change in ownership. Monarch Alternative Capital, which held a $165 million mezzanine loan, took a controlling stake after the original developers struggled with the property's debt. The hotel became the Sun Rose West Hollywood, and the residences completed the rebrand with the California Department of Real Estate. The building itself was unaffected.
Who designed the building?
Ehrlich Yanai Rhee Chaney Architects, the Culver City practice founded by Steven Ehrlich, with interiors by Martin Brudnizki Design Studio. It was built by AECOM Capital and Combined Properties for more than $500 million and completed in 2021. The architecture and floor plans were unchanged by the 2025 rebrand.
How much do the residences cost?
Pricing moves with each unit and each sale in a 40-home building. The clearest benchmark on record is the 2023 penthouse sale at $14 million, which is one unit, not a building average. Call for what is available today.
How many units are there?
Forty condominium residences in total, a fixed number. Under its former Pendry name a penthouse sold in 2023 for $14 million, or $4,005 per square foot across roughly 3,500 square feet, which was the highest price per square foot for a condominium trade in Los Angeles County that year. That is one closed sale, not a building average.
Do residents get hotel services?
Residents have the hotel next door at their disposal: the rooftop pool, a gym, an intimate spa with a steam room, dining, and the live music room downstairs. The exact resident services are set by the operating arrangement, which is worth confirming.
How does it compare to 8899 Beverly?
Both are in West Hollywood and they are very different products. The Sun Rose is a hotel-branded residence with concierge services, rooftop dining and a live music venue. 8899 Beverly is an Olson Kundig project with 40 condominiums and 8 standalone Houses and no hotel operator. The Sun Rose suits the lifestyle buyer, 8899 the architecture collector.
How do I sell my residence?
Selling a branded residence differs from selling a standard condominium. The marketing has to reach a specific buyer, and pricing requires comparable sales that are thin and often partly off-market. The developer's sales operation downstairs was never built to sell an individual owner's home, so an owner needs their own representation with primary knowledge of the building.
Is it a good buy after the rebrand?
The rebrand reflects a change in ownership and hotel branding, not a problem with the building, which is the same 2021 residence at the same Sunset Strip address with the same architecture. Whether a specific unit makes sense depends on the price, the current HOA and operating structure, and the wider West Hollywood market.
Who is a good real estate agent for branded residences in West Hollywood?
Debbie Pisaro is a 24-year veteran of the Los Angeles market, founder of Coastline 840 and an Inman Luxury Leader who represents buyers and sellers of West Hollywood branded residences. She sold in this building under its former Pendry name, so she knows its floor plans, light and buyer pool firsthand rather than from a listing sheet.
Coastline 840 · 160 Glendale Blvd, Los Angeles CA 90026 · DRE #01369110
The Real Deal, February 10, 2026, for the Monarch Alternative Capital controlling stake and the $165 million mezzanine loan, the AECOM Capital and Combined Properties development, and the 2023 Terrace Estate Penthouse 902 sale at $14 million and $4,005 per square foot. West Hollywood press coverage from August 2025 for the hotel rebrand from Pendry West Hollywood to the Sun Rose West Hollywood. Forbes Travel Guide and FirstService Residential, July 29, 2026, for the VERIFIED Luxury Residences designation. The 40-residence count, the 2021 completion, the Ehrlich Yanai Rhee Chaney architecture and the Martin Brudnizki interiors are from the development record. Debbie Pisaro's own visit, October 2026, for the pool, spa and gym. Unit availability, pricing, HOA structure and the hotel operating arrangement change and should be confirmed directly before any offer.
Debbie Pisaro, DRE #01369110, is a 24-year veteran of the Los Angeles market, founder of Coastline 840, a boutique California practice, and an Inman Luxury Leader, representing buyers and sellers of branded residences and architectural homes across West Hollywood, the Sunset Strip and greater Los Angeles. Many of the homes she sells never reach the open market. Coastline 840 is a brand of Side, Inc., CA DRE #02014153, responsible broker. She writes about California real estate at debbiepisaro.com, losfelizliving.com and coastline840.com. Updated October 2026.
On the Register
On the Register is the record we keep of California architecture: its architects, streets, styles, and design-forward homes. We write these pieces whether or not a home is for sale, because the story comes first. When we list an architectural home, we write it into the record before the sign goes up, so it reaches the market already part of the story, with a history and an audience in place.
© 2026 Debbie Pisaro, Coastline 840 · ontheregister.com