The former Pendry Residences at 8420 Sunset Boulevard relaunched as the Sun Rose Residences, with the final dozen homes coming to market from $4.3 million. What the rebrand changed, what it did not, and what buyers and owners should know.
The Sun Rose Residences are a collection of 40 luxury condominiums at 8420 Sunset Boulevard in West Hollywood, formerly known as the Pendry Residences. The building completed in 2021, and the residences rebranded after the adjoining hotel at 8430 Sunset became the Sun Rose West Hollywood in 2025. Following a change in ownership, the final dozen homes relaunched in February 2026 with pricing from $4.3 million. Under its former name, the building set an LA County record when a penthouse sold in 2023 for $14 million at $4,005 per square foot, the highest price per square foot for a county condominium trade that year.
Debbie Pisaro has a particular reason for covering this building so closely: she sold units here when it was still called the Pendry. She knows the floor plans, the light, the way the residential entrance separates from the hotel, and the kind of buyer who is drawn to living on the Strip with hotel service downstairs. When people ask her what the Sun Rose rebrand actually changes, she is not reading from a press release. She is answering from inside the building.
The Sun Rose Residences (formerly the Pendry Residences) are 40 luxury condominiums at 8420 Sunset Boulevard in West Hollywood, Los Angeles, adjoining the Sun Rose West Hollywood hotel at 8430 Sunset. The building completed in 2021 and rebranded in 2025 after Monarch Alternative Capital took an ownership stake; the physical building, architecture, and floor plans did not change. The final dozen homes relaunched on February 20, 2026, priced from $4.3 million. A penthouse sold in 2023 for $14 million at $4,005 per square foot, an LA County record that year. For current availability and pricing, contact Debbie Pisaro at Coastline 840, who sold units in this building under its former Pendry name.
What the rebrand actually changed
The short version: the brand changed, the building did not.
The property opened in 2021 as a combined hotel and residential development, built by AECOM Capital and Combined Properties at a cost of more than $500 million. The hotel carried the Pendry flag, Montage Hotels' younger brand, and the condominiums were marketed as the Pendry Residences. When the original developers struggled with the debt tied to the property, Monarch Alternative Capital, which held a $165 million mezzanine loan, took a stake in the entity controlling it. New ownership brought a new identity.
In 2025 the hotel rebranded as the Sun Rose West Hollywood, taking its name from the property's intimate live music venue. The residential component followed, completing its paperwork with the California Department of Real Estate, and on February 20, 2026 the final dozen homes relaunched for sale under the Sun Rose name, with Redeavor handling sales.
What did not change is the thing that matters most to a buyer. Same architecture by Ehrlich Yanai Rhee Chaney. Same Martin Brudnizki interior design language. Same floor plans. Same Sunset Strip address. Same fundamental proposition: a residence with full hotel service one elevator ride away.
Why a branded residence rebrands at all
Buyers sometimes read a rebrand as a warning sign. The story here is fairly ordinary in luxury real estate. Large mixed-use developments are expensive to build and carry significant debt. When the ownership or capital structure behind a property shifts, a rebrand often follows, because the new ownership wants the property presented under an identity it controls. That is what happened here. The rebrand reflects a change in ownership and direction, not a problem with the building itself.
For a buyer, the practical takeaway is this: the physical asset is the same well-built 2021 residence it always was. What you want to understand is the current ownership, the current homeowners association structure, and the current hotel operating arrangement, because those are the things a rebrand can genuinely affect. That is exactly the kind of due diligence Debbie Pisaro walks buyers through before an offer. For the larger question of how these buildings perform over time, her analysis of whether branded residences are worth it in Los Angeles covers the value picture in depth.
What it is like to live there
The Sun Rose Residences occupy a specific niche on the Westside. This is not a quiet hillside enclave and it is not trying to be. It is branded residential living in the middle of one of the most famous streets in Los Angeles.
The appeal is the combination. A private residential entrance and a home that is genuinely yours, plus hotel infrastructure: service, dining, amenities, and the option to simply walk downstairs rather than maintain a household the way a single-family estate demands. For buyers who split time between cities, travel constantly, or are scaling down from a large house without scaling down on service, that combination is the entire point.
The building also carries something most branded residences do not: a genuine cultural anchor. The site was home to the House of Blues for roughly two decades. The Sun Rose name comes from the live music venue that continues on the property. For a certain buyer, particularly one who came up in or around the entertainment industry, that lineage is not a marketing detail. It is a reason to live there. Dining is another factor: Wolfgang Puck's Merois occupies the rooftop, giving residents what amounts to a private restaurant with panoramic views of Los Angeles.
Who the Sun Rose is right for
In Debbie Pisaro's experience selling in this building, the residences work best for a few specific buyers. The buyer who wants a lock-and-leave home, where a branded condominium with hotel service removes the burden a house creates, including for those buying a second home in California. The buyer scaling down without compromising, leaving a large estate and wanting less square footage and less maintenance rather than less quality, the pattern behind the wave of Los Angeles empty nesters moving to branded residences. And the buyer who wants the Strip itself: walkable to dinner, music, and the energy of Sunset.
It is worth being honest about who it is not for. If your priority is a private motor court, a yard, and total separation from street life, a branded residence on Sunset Boulevard is not your home, and Debbie Pisaro would point you toward a different part of her practice, perhaps an architectural house like the Van Dekker House by R.M. Schindler on its own hillside acreage.
How the Sun Rose compares
Sun Rose vs. 8899 Beverly
8899 Beverly is a few blocks south and a completely different product: an Olson Kundig architectural statement with 40 condos and 8 standalone Houses, no hotel, and no hospitality operator. The draw there is the design itself. The Sun Rose gives you hotel services, Wolfgang Puck dining, and a live music venue. The deciding question is whether you are buying for lifestyle services or for architecture.
Sun Rose vs. Aman Beverly Hills
Aman Beverly Hills is a fundamentally different scale and price point: up to 200 residences from $20 million across two towers at One Beverly Hills, with a 100,000-square-foot private club and 10 acres of gardens. Aman is a sanctuary in Beverly Hills delivering in late 2027. The Sun Rose is an urban lifestyle play on the Sunset Strip, finished and available now.
Sun Rose vs. Mandarin Oriental Beverly Hills
The Mandarin Oriental Residences Beverly Hills shares the core proposition of hotel services and lock-and-leave living, but in a quieter Beverly Hills setting, with a record $3,852 per square foot resale. The Sun Rose trades Beverly Hills polish for Sunset Strip energy and cultural programming.
Sun Rose vs. Rosewood Residences Beverly Hills
The Rosewood Residences Beverly Hills is the most intimate branded residence in the market, just 17 estates from $10 million. The Sun Rose has 40 homes, a music venue, and rooftop dining. Extreme privacy points to Rosewood; culture, energy, and walkability point to the Sun Rose. On the coast, Privé Malibu offers the same lock-and-leave model from $1.9 million for buyers who want ocean instead of the Strip. For the full landscape side by side, Debbie Pisaro maintains the Branded Residences Collection.
The rebrand changed the ownership and the operating arrangement, not the building. Confirming the current HOA structure and hotel service agreement under the new ownership is the core of Sun Rose due diligence, and it is exactly what Debbie Pisaro reviews with buyers before an offer.
Pricing, availability, and the resale picture
The Sun Rose Residences are a finite collection of 40 homes, and the relaunch put the final dozen on the market from $4.3 million in configurations that include three-bedroom flats, terrace estates, and two four-bedroom terrace estate duplexes. Availability at any branded residence changes constantly, and some of the most significant transactions in buildings like this never appear on the public MLS. For what is genuinely available right now, what current pricing looks like, and how the homeowners association and hotel arrangement are structured under the new ownership, Debbie Pisaro can provide the current picture directly, with context a general search cannot.
Owners have their own version of this conversation. Once the developer's final units sell, every Sun Rose home that trades will be a resale, and reselling a branded residence is its own discipline: the sales operation downstairs was never built to sell an individual owner's home. Debbie Pisaro lays out that playbook in her guide to how to resell a branded residence in California.
Frequently asked questions
Is the Sun Rose Residences the same as the Pendry Residences?
Yes. The Sun Rose Residences are the rebranded former Pendry Residences at 8420 Sunset Boulevard in West Hollywood. The building, completed in 2021, did not change. The name changed after the adjoining hotel at 8430 Sunset rebranded from Pendry West Hollywood to the Sun Rose West Hollywood in 2025.
Why did the Pendry Residences change their name?
The rebrand followed a change in ownership. Monarch Alternative Capital, which held a $165 million mezzanine loan on the property, took a stake after the original developers struggled with the project's debt. The hotel was renamed the Sun Rose West Hollywood, and the residential component completed its rebrand with the California Department of Real Estate. The physical building, architecture, and floor plans were unaffected.
How much do Sun Rose Residences cost?
The final dozen homes relaunched on February 20, 2026 with pricing from $4.3 million. The remaining collection includes three-bedroom flats, terrace estates with expansive private terraces, and four-bedroom terrace estate duplexes. Contact Debbie Pisaro for current availability and pricing.
How many units are in the Sun Rose Residences?
The building contains 40 condominium residences. Under its former Pendry name, a penthouse sold in 2023 for $14 million at $4,005 per square foot, which was the highest price per square foot for a condominium trade in LA County that year.
Do Sun Rose residents get hotel services?
The Sun Rose Residences are integrated with the Sun Rose West Hollywood hotel next door, which is the defining feature of a branded residence. Amenities include 24-hour concierge and security, valet parking, a fitness center, a resident lounge, a garden deck, and a rooftop pool. The exact services available to residents are set by the current operating arrangement, and confirming those details is part of the due diligence Debbie Pisaro provides.
Who designed the Sun Rose Residences?
The development was designed by Ehrlich Yanai Rhee Chaney Architects with interiors by Martin Brudnizki Design Studio. It was built by AECOM Capital and Combined Properties for more than $500 million and completed in 2021.
What is the Sun Rose music venue?
The Sun Rose is an intimate live music venue within the hotel property, and it gave the rebranded property its name. It continues the cultural legacy of the site, which was home to the House of Blues for roughly two decades. For entertainment industry buyers, the lineage is a meaningful part of the address.
How does the Sun Rose compare to 8899 Beverly?
Both are in West Hollywood, but they are very different products. The Sun Rose is a hotel-branded residence with concierge services, Wolfgang Puck rooftop dining, and a live music venue. 8899 Beverly is an Olson Kundig-designed architectural project with 40 condos and 8 standalone Houses and no hotel operator. The Sun Rose is for the lifestyle buyer; 8899 Beverly is for the architecture collector.
How do I sell my residence at the Sun Rose?
Selling a branded residence is different from selling a standard condominium. The marketing has to reach a specific buyer, and pricing requires comparable sales data that is often thin and partly off-market. Debbie Pisaro represents sellers at the Sun Rose and other West Hollywood branded residences, with primary-source knowledge of this building's floor plans and buyer pool from her sales here under the Pendry name.
Is the Sun Rose a good purchase after the rebrand?
The rebrand reflects a change in ownership and hotel branding, not a problem with the building, which is the same well-built 2021 residence at the same Sunset Strip address. Whether a specific unit makes sense depends on the price, the current HOA and operating structure, and the broader West Hollywood market, which is the analysis Debbie Pisaro provides to buyers considering a purchase here.
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