What are the Sun Rose Residences in West Hollywood?
The Sun Rose Residences are a 40-unit luxury condominium on Sunset Boulevard in West Hollywood, formerly known as the Pendry Residences. The building rebranded as the Sun Rose after the adjoining Pendry West Hollywood hotel became the Sun Rose West Hollywood in 2025. The residences sit above and beside the hotel, completed in 2021, and remain one of the few true branded residences on the Sunset Strip.
If you have been tracking branded residences on the Sunset Strip, you have watched one address change names. The building once marketed as the Pendry Residences is now the Sun Rose Residences. The walls did not move. The pedigree did not change. But the name on the door did, and if you are considering a purchase here, it helps to understand exactly what happened and what it means.
By Debbie Pisaro
I have a particular reason for writing this one. I sold units in this building when it was still called the Pendry. I know the floor plans, the light, the way the residential entrance separates from the hotel, and the kind of buyer who is drawn to living on the Strip with hotel service downstairs. So when people ask me what the Sun Rose rebrand actually changes, I am not reading from a press release. I am answering from inside the building.
What the rebrand actually changed
The short version: the brand changed, the building did not.
The property at 8430 Sunset Boulevard opened in 2021 as a combined hotel and residential development, built by AECOM Capital and Combined Properties at a cost of more than $500 million. The hotel carried the Pendry flag. The condominiums were marketed as the Pendry Residences.
In 2025, the hotel rebranded as the Sun Rose West Hollywood, taking its name from the property's intimate live music venue. The residential component followed. Under new ownership, the condominiums completed the paperwork with the California Department of Real Estate and became the Sun Rose Residences.
What did not change is the thing that matters most to a buyer. Same architecture. Same Martin Brudnizki interior design language in the hotel spaces. Same floor plans. Same Sunset Strip address. Same fundamental proposition: a residence with full hotel service one elevator ride away.
Why a branded residence rebrands at all
Buyers sometimes read a rebrand as a warning sign. It is worth understanding why these things happen, because the story here is fairly ordinary in luxury real estate.
Large mixed-use developments are expensive to build and carry significant debt. When the ownership or capital structure behind a property shifts, a rebrand often follows, because the new ownership wants the property presented under an identity it controls. That is what happened here. The rebrand reflects a change in ownership and direction, not a problem with the building itself.
For a buyer, the practical takeaway is this: the physical asset you are evaluating is the same well-built 2021 residence it always was. What you want to understand is the current ownership, the current homeowners association structure, and the current hotel operating arrangement, because those are the things a rebrand can genuinely affect. That is exactly the kind of due diligence I walk buyers through before an offer.
What it is like to live there
The Sun Rose Residences occupy a specific niche on the Westside. This is not a quiet hillside enclave and it is not trying to be. It is branded residential living in the middle of one of the most famous streets in Los Angeles.
The appeal is the combination. You get a private residential entrance and a home that is genuinely yours, and you get hotel infrastructure: service, dining, amenities, and the option to simply walk downstairs rather than maintain a household the way a single-family estate demands. For buyers who split time between cities, who travel constantly, or who are scaling down from a large house without scaling down on service, that combination is the entire point.
The building also carries something most branded residences do not: a genuine cultural anchor. The site was home to the House of Blues for roughly two decades. The Sun Rose name comes from the live music venue that continues on the property. For a certain buyer, particularly one who came up in or around the entertainment industry, that lineage is not a marketing detail. It is a reason to live there.
Who the Sun Rose is right for
In my experience selling in this building, the residences work best for a few specific buyers.
The buyer who wants a lock-and-leave home. If you travel often or keep more than one residence, a branded condominium with hotel service removes the burden a house creates.
The buyer scaling down without compromising. Many of my clients are leaving large estates and do not want less quality, only less square footage and less maintenance. A residence here delivers that.
The buyer who wants the Strip. Some people want a gate and a hillside. Others want to be in the center of West Hollywood, walkable to dinner and music and the energy of Sunset. The Sun Rose is unapologetically for the second buyer.
It is worth being honest about who it is not for. If your priority is a private motor court, a yard, and total separation from street life, a branded residence on Sunset Boulevard is not your home, and I would point you toward a different part of my practice.
A note on pricing and availability
The Sun Rose Residences are a finite collection of 40 units, and availability at any branded residence changes constantly. Some of the most significant transactions in buildings like this never appear on the public MLS at all.
Rather than publish a number here that may be stale by the time you read it, I would rather give you current information directly. If you want to know what is genuinely available at the Sun Rose right now, what the current pricing looks like, and how the homeowners association and hotel arrangement are structured under the new ownership, contact me and I will walk you through it. Because I sold in this building under its prior name, I can give you context that a general search cannot.
Frequently Asked Questions
Is the Sun Rose Residences the same as the Pendry Residences?
Yes. The Sun Rose Residences are the rebranded former Pendry Residences at 8430 Sunset Boulevard in West Hollywood. The building, completed in 2021, did not change. The name changed after the adjoining hotel rebranded from Pendry West Hollywood to the Sun Rose West Hollywood in 2025.
Why did the Pendry Residences change its name?
The rebrand followed a change in ownership and direction for the property. The hotel was renamed the Sun Rose West Hollywood, and the residential component followed suit, completing the rebrand with the California Department of Real Estate. The physical building, architecture, and floor plans were unaffected.
Do Sun Rose residents get hotel services?
The Sun Rose Residences are integrated with the Sun Rose West Hollywood hotel, which is the defining feature of a branded residence. The exact services and amenities available to residents are set by the current operating arrangement, and confirming those current details is part of the due diligence I provide to buyers.
How many units are in the Sun Rose Residences?
The building contains 40 condominium residences. Under its former Pendry name, the building set a Los Angeles County record when a penthouse sold in 2023 for $14 million, which at the time was the highest price per square foot for a condominium trade in the county that year.
How do I find out what is available at the Sun Rose?
Branded residence availability changes frequently and many transactions are handled off-market. Contact Debbie Pisaro directly for current availability, pricing, and ownership details. Having sold in this building under its prior name, she can provide primary-source context on the floor plans and the buyer experience.
Do I need a real estate agent to buy at the Sun Rose Residences?
While branded residences often have an on-site sales team, that team represents the seller and the developer. As a buyer, having your own agent means someone is representing your interests in pricing, contract terms, and the due diligence specific to a branded residence, including the homeowners association structure and the hotel operating arrangement. Debbie Pisaro represents branded residence buyers across Los Angeles and has sold in this building under its former Pendry name.
How do I sell my residence at the Sun Rose?
Selling a branded residence is different from selling a standard condominium. The marketing has to reach a specific buyer who understands branded residential living, and pricing requires comparable sales data that is often thin and partly off-market. Debbie Pisaro represents sellers at the Sun Rose and other West Hollywood branded residences, and brings primary-source knowledge of this building's floor plans and buyer pool. Contact her for a confidential valuation.
The bottom line
The Sun Rose Residences are the same well-built Sunset Strip branded residence they have always been, now under a new name and new ownership. The rebrand is a story about capital and identity, not about the quality of the building. If you are considering a purchase here, what you want is current, accurate information about availability, pricing, and the ownership structure, and the perspective of someone who has actually sold inside the building.
If the Sun Rose is on your list, let's talk. I will give you the honest, current picture.
About Debbie Pisaro
Debbie Pisaro is the founder of Coastline 840, an independent California real estate brokerage, and a 24-year veteran of the Los Angeles market. She specializes in architectural, historic, and design-forward homes, and she is a branded residence specialist who has handled transactions in West Hollywood's branded residential buildings, including the property now known as the Sun Rose Residences during its time as the Pendry. She lives in a 1907 Craftsman in Silver Lake with her Doberman, Lennon.
Coastline 840 | Side, Inc. · debbie@coastline840.com · (310) 362-6429 · California DRE #01369110
Los Angeles and California Branded Residences
Branded residences are the fastest-growing category in California luxury real estate. Debbie Pisaro covers the full landscape, each property tracked individually, never conflated, with pricing, floor plans, and availability that often never reaches the public MLS.
Related: California Architectural Homes Guide
Written by Debbie Pisaro, a California branded residence specialist covering every major Los Angeles and California project. Coastline 840 | Side, Inc. · California DRE #01369110