Seventeen Thomas Juul-Hansen estates at 9900 Santa Monica Boulevard, from $10 million, with duplex penthouses to $45 million and the deepest a la carte service menu in the market. The complete buyer's guide.
Rosewood Residences Beverly Hills is a boutique collection of 17 luxury estates at 9900 South Santa Monica Boulevard, designed by Thomas Juul-Hansen. Prices start at $10 million for two-bedroom residences and reach $45 million for duplex penthouses with private rooftop retreats. The building is complete, move-in ready, and represents Rosewood Hotels & Resorts' first stand-alone residential project in California, with over $50 million already in contract and closings like Unit 2F at $16.3 million.
Debbie Pisaro has walked the property and tracks it alongside every branded residence in Los Angeles. What follows covers pricing, floor plans, finishes, amenities, and what the Rosewood ownership experience actually feels like.
Rosewood Residences Beverly Hills is a collection of 17 luxury estates at 9900 South Santa Monica Boulevard in Beverly Hills, Los Angeles, designed by Thomas Juul-Hansen and completed in 2024. Pricing runs from $10 million for two-bedroom residences to $45 million for duplex penthouses; Unit 2F closed at $16.3 million and Penthouse E is listed at $35 million. There is no hotel component: the building is residences only, with Rosewood's full a la carte service menu. It is move-in ready now. For current availability and floor plans, contact Debbie Pisaro at Coastline 840, a branded residence specialist in Los Angeles.
Seventeen homes, one of a kind
Most branded residences in Los Angeles are large. Aman at One Beverly Hills will have up to 200 units. The Mandarin Oriental has dozens. Rosewood Beverly Hills has seventeen.
That number changes everything about the experience. It means a staff-to-resident ratio that is almost impossible to replicate at scale. It means you will know your neighbors. It means the building feels less like a luxury condo tower and more like a private club that happens to include your home.
Located on the former Friars Club site, steps from the Beverly Wilshire, Spago, and Rodeo Drive, the $110 million development by Nahla Capital and GPI Companies is a four-story residential building above 12,000 square feet of ground-floor commercial space and a 148-car underground garage. This is Rosewood Hotels & Resorts' first stand-alone, residences-only project in California. There is no hotel component, no lobby full of guests. Just 17 homes and the full weight of the Rosewood service standard behind them.
What you are actually getting
Layouts include two-, three-, four-, and five-bedroom estates from 3,100 to 7,300 square feet of interior space, and no two are exactly alike. Every residence has a private terrace, and six include private heated outdoor pools and spas. The entry sequence sets the tone: a cobblestone porte-cochere with fluted limestone walls, a resident lobby in custom wood and fabric paneling, a Thomas Juul-Hansen-designed Emperador Dark marble concierge desk, and a direct elevator to your own private foyer. A second, dedicated service elevator opens directly into the mud and laundry rooms, so groceries, deliveries, and staff never pass through your front door.
The kitchens are a standout. Juul-Hansen designed the cabinetry in collaboration with Molteni&C, fabricated in Italy, with fluted wood panels framed in solid oak. Countertops are Greek Dionysos white marble, sourced from the same quarries that built the Acropolis, on islands running 8 to 14 feet. Appliances include a 60-inch Wolf dual-fuel range, Wolf speed and steam ovens, paneled Sub-Zero refrigeration, Cove dishwashers, and a Sub-Zero wine refrigerator. Primary bathrooms are six-fixture rooms in Aquarium honed marble with vanities carved from a single 6-inch monolithic block, Waterworks fixtures throughout, and radiant-heated floors. Wide-plank white oak runs through the living spaces, laid in chevron in the formal rooms, behind floor-to-ceiling Schüco glazing in dark bronze.
The penthouses
Four duplex penthouses occupy the top floors, each spread across two levels with private rooftop retreats, priced from $30 million to $45 million. The Lisa Koch-designed model penthouse was featured by Robb Report and listed at $30 million, and Penthouse E is currently on the market at $35 million. These are not bigger versions of the lower residences. They are a different product: at these price points, a buyer is comparing the Rosewood penthouses against building a $40 million estate from scratch in Trousdale Estates, except Rosewood hands over a turnkey home with a full hospitality operation behind it, no construction timeline, and no staffing to build.
Services: the Rosewood difference
The amenity package is strong for the price point: a 50-foot rooftop pool and spa, a Technogym fitness studio, a rooftop bar in Veria Green marble, a private chef's kitchen, al fresco dining with an outdoor Wolf kitchen, cold storage for food and flower deliveries, private cellar storage available for purchase, and 62 parking spaces including 7 private garages.
What genuinely separates Rosewood from the other branded residences in this market is the a la carte service menu, which goes well beyond concierge and valet: in-residence dining and personal chefs, wine curation, in-residence spa treatments, personal training, pre-arrival provisioning and refrigerator stocking, housekeeping and turn-down, childcare, pet care, auto detailing, chauffeur services, household maintenance and away-from-home maintenance, and arrangement of on-call emergency medical care. That is a full household operation on demand, without hiring your own staff. For buyers who travel frequently or split time between homes, the service model is a meaningful financial and logistical advantage over a comparable standalone house in Beverly Hills, and it is central to the value case Debbie Pisaro lays out in whether branded residences are worth it in Los Angeles.
Pricing and current availability
- Entry point: $10 million (two-bedroom plus den, approximately 3,100 sq ft)
- Mid-range: $12.75M to $16M+ (three-bedroom residences)
- Recent closing: Unit 2F at $16,332,000
- Penthouses: $30M to $45M (four duplex units with private rooftop levels)
- Current listing: Penthouse E at $35,000,000
- Total contracts to date: over $50 million
That works out to roughly $3,200 to $5,000-plus per square foot depending on the unit, the floor, and whether it includes a private pool, competitive with the rest of the Beverly Hills branded market. Availability changes quickly in a 17-unit building, and Debbie Pisaro can pull current inventory and share detailed floor plans for any available residence.
In a 17-unit building, the layout you want may exist exactly once. Debbie Pisaro tracks which lines remain and can tell you honestly whether the residence that fits your life is still available before you fall in love with a floor plan that is not.
How Rosewood compares
Rosewood vs. Aman Beverly Hills
Aman Beverly Hills is a ground-up sanctuary of up to 200 residences on the 17.5-acre One Beverly Hills campus, from $20 million, delivering in late 2027. Rosewood is 17 homes in a four-story building, move-in ready now. Botanical gardens and a 100,000-square-foot club point to Aman; the intimacy of knowing every neighbor points to Rosewood.
Rosewood vs. Mandarin Oriental Beverly Hills
The Mandarin Oriental Residences Beverly Hills at 9200 Wilshire offers a lower entry point and recorded a $3,852 per square foot resale. The Rosewood penthouses play at a different level entirely. Mandarin Oriental is more accessible at entry; Rosewood is more exclusive by design.
Rosewood vs. the West Hollywood options
8899 Beverly is the architect-branded alternative, 48 Olson Kundig residences from about $5 million with design itself as the draw, and the Sun Rose Residences, the former Pendry, bring hotel services and Sunset Strip energy with their final dozen homes from $4.3 million. On the coast, Privé Malibu enters at $1.9 million. Debbie Pisaro lays the whole category side by side in the Branded Residences Collection, and her comparison of Aman, Pendry, and Four Seasons goes deeper on the competitive landscape.
The bottom line
Rosewood Residences Beverly Hills is the smallest, most intimate branded residence offering in the Los Angeles market, and that is its entire thesis. Many of its buyers are arriving from large estates, the trade Debbie Pisaro documents in her piece on Los Angeles empty nesters and branded residences. And because the collection is finite, owners here eventually face a question the sales gallery was never built to answer, which is how to market an individual home in a branded building; her guide to how to resell a branded residence in California covers exactly that.
Frequently asked questions
How much do Rosewood Residences Beverly Hills cost?
Prices start at $10 million for a two-bedroom plus den. Standard residences range from approximately $10M to $16M+, with the most recent closing, Unit 2F, at $16.3 million. The four duplex penthouses are priced between $30 million and $45 million. Contact Debbie Pisaro for current availability in this 17-unit building.
How many units are at Rosewood Residences Beverly Hills?
Just 17 luxury estates across four stories. Six include private outdoor pools and spas, and four penthouses are duplex units with their own rooftop retreats. The building sits above 12,000 square feet of commercial space and a 148-car underground garage.
Who designed Rosewood Residences Beverly Hills?
Thomas Juul-Hansen, the New York-based Danish architect known for One57 in Manhattan. Kitchens feature his custom Molteni&C cabinetry fabricated in Italy, landscape design is by Pamela Burton & Company, and the model penthouse interior is by Lisa Koch.
What services does Rosewood provide to residents?
Beyond 24-hour concierge, security, and valet, Rosewood offers a full a la carte menu: personal chef, wine curator, in-residence spa treatments, personal training, childcare, pet care, auto detailing, chauffeur services, grocery provisioning, housekeeping, household maintenance, and on-call emergency medical care arrangement.
Is Rosewood Residences Beverly Hills move-in ready?
Yes. The building was completed in 2024 and is welcoming residents now, with active sales and closings ongoing and over $50 million in contracts to date. Debbie Pisaro can arrange a private tour and walk you through the available floor plans.
How much are the Rosewood Beverly Hills penthouses?
The four duplex penthouses range from $30 million to $45 million, each across two levels with a private rooftop retreat. Penthouse E is currently listed at $35 million, and the Lisa Koch-designed model penthouse listed at $30 million.
What are the HOA and service fees at Rosewood Beverly Hills?
Fees reflect the full-service Rosewood operating model and vary by residence; the a la carte services are billed on use. Current fee schedules are part of the disclosure package, and Debbie Pisaro reviews the full carrying cost with buyers before an offer.
Does Rosewood Beverly Hills have a hotel?
No. This is Rosewood Hotels & Resorts' first stand-alone, residences-only project in California. Residents get the Rosewood service standard without hotel guests in the building, which distinguishes it from hotel-attached branded residences.
How does Rosewood compare to other Beverly Hills branded residences?
Rosewood is the most intimate at 17 units. Aman Beverly Hills offers up to 200 residences from $20 million delivering in late 2027, and the Mandarin Oriental offers a lower entry point with a record $3,852 per square foot resale. The right choice depends on whether you are optimizing for intimacy, amenity depth, or entry price.
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Written by Debbie Pisaro, a California branded residence specialist covering every major Los Angeles and California project. Coastline 840 | Side, Inc. · California DRE #01369110