The Harland · 702 N. Doheny Drive, West Hollywood, CA 90069 · 37 residences: flats, penthouses and ten two-story townhomes · Architecture by OFFICEUNTITLED (formerly R&A Architecture + Design) · Interiors by Marmol Radziner
By Debbie Pisaro, Real Estate Salesperson, DRE #01369110 · Inman Luxury Leader
Branded residences in West Hollywood, and where The Harland fits
Most of West Hollywood's branded residences sit on the Sunset Strip, stacked above or beside a hotel, like the 20 Residences at The West Hollywood EDITION at 9040 W. Sunset Boulevard. The Harland is a different kind of building. It sits a few blocks south on Doheny Drive, right at the Beverly Hills line, and it gives you the service and the design of a branded building without a hotel attached.
I have been inside The Harland, and it is great. Of the new architectural-style residence buildings I have seen in Los Angeles, this is the one that wins.
It is not a branded residence, and it does not pretend to be. There is no hotel flag on the door, no hotel guest in the elevator and no brand fee folded into the HOA. What it has is what most branded-residence buyers are really paying for: a staffed lobby, amenities you would expect from a good hotel, a serious design team and a quiet street. For a lot of buyers, that is the better trade.
Why a building with no hotel brand belongs in this conversation
When I sit down with a branded-residence buyer, the logo is rarely the first thing on the list. They want four things: someone at the front desk who knows them, amenities they will use, design they will still like in ten years, and a building that will hold its value when they sell. A hotel brand is one way to deliver those. It is not the only way.
The Harland delivers the first three without the brand, and it makes the fourth a question of the building itself rather than a hotel company's plans. That matters in California, where branded buildings have changed hotel partners and names after they opened. When the brand is the building, the building cannot be rebranded out from under you.
The trade-off is real, and I tell buyers so. You do not get a hotel restaurant downstairs, room service or a hotel rental program. If you want to pick up the phone and have dinner sent up, a hotel-branded building on Sunset is the right answer. If you want privacy, a courtyard and a front door on a tree-lined street, keep reading.
The building: 37 homes around a courtyard
The Harland was developed by Faring and DM Development, with architecture by OFFICEUNTITLED, then called R&A Architecture + Design, and interiors by Marmol Radziner. Marmol Radziner is the Los Angeles design-build firm known for its restoration of Richard Neutra's Kaufmann House in Palm Springs, one of the most important modernist houses in California, and that sensibility runs through the whole building.
The design press described The Harland as Case Study inspired, a reference to the postwar Case Study House program that defined Southern California modernism. You see it in the walls of glass that open to private terraces and patios, in the warm wood and stone, and in the plan: 37 homes arranged around a private landscaped courtyard rather than stacked in a tower. At 37 homes, it is small enough that the front desk knows who lives there.
The mix is one-, two- and three-bedroom flats, penthouses, and a collection of ten two-story, three-bedroom townhomes. The sales materials put the homes at about 1,500 to more than 3,100 square feet.
Inside the residences
The interiors are where Marmol Radziner's hand shows most. The kitchens were handcrafted by Poliform in Northern Italy, with custom walnut cabinetry and integrated hardware, and honed, book-matched Calacatta marble slab countertops and backsplashes. Select homes have an island finished with a Calacatta waterfall edge. The appliances are Miele: side-by-side refrigerator and freezer, speed and convection ovens, a five-burner gas cooktop and a wine refrigerator.
Wide-plank European oak floors run through the homes. The primary baths carry the same materials as the kitchens, with Poliform walnut vanities and honed Calacatta marble counters. Floor-to-ceiling glass opens most living areas straight onto a terrace or patio, so the outdoor space reads as another room. That is the California part of California modernism, and it is the detail that sells California to buyers coming from New York or Chicago.
None of this is a stock developer package. The materials are the kind you would specify for a custom house, and they are what the resale buyer will be paying for years from now.
The townhomes on Harland and Keith Avenues
The ten townhomes are the part of The Harland that has no real equivalent in a branded tower. Each is a two-story, three-bedroom home with its own pedestrian entrance on Harland Avenue or Keith Avenue, two tree-lined residential streets off Doheny. You can walk out your own front door to the sidewalk, and you still have the lobby, the staff and the amenities of the building behind you.
Inside, the townhomes are built around a double-height great room, which gives them the volume of a house rather than a flat. Select townhomes add a private rooftop terrace on top of that. For a buyer moving down from a house in Beverly Hills or the Hills, this is often the home that makes the move possible. It feels like a house, it locks and leaves like a condo, and nobody has to share an elevator to get home.
The townhomes are also the homes I would watch most closely at resale. There are only ten of them, and they appeal to a buyer the flats do not reach.
Penthouses and rooftop terraces
The penthouses and select townhomes have rooftop terraces with shaded pergolas, wood decking, integrated planters and an outdoor kitchen with a sink and built-in gas grill. From the roof the views run to the Hollywood Hills, Century City and downtown Los Angeles.
In West Hollywood, private outdoor space at this scale is the amenity that holds value. A terrace you can cook and entertain on, in a climate where you will use it most of the year, is worth more to most buyers than another room inside. When you compare homes within the building, compare the outdoor square footage as carefully as the indoor.
The amenities that read like a hotel
The shared floor is where The Harland behaves like a branded residence. Residents have an entertainment lounge with a bar and pool table, a private dining room with a chef's kitchen, a screening room, a two-lane bowling alley, a fitness center and a yoga studio. The lobby is attended around the clock.
The building has offered resident services in the same spirit: package handling and in-home delivery, grocery and food delivery, car care, laundry and pet services. These are the services that make a building feel like a hotel day to day, and they are the ones worth asking about in writing, because services can change with an HOA budget. Ask what the HOA pays for, what is billed separately and what has been added or cut.
The private dining room and the screening room are the spaces that change daily life most. A dinner for twelve without a restaurant reservation, or a movie night without leaving the building, is the kind of thing that sounds like a brochure line until you live there.
The Doheny Drive address
Doheny Drive marks the line between West Hollywood and Beverly Hills, and The Harland sits right on it, between Sunset Boulevard and Santa Monica Boulevard. Robertson Boulevard, the Pacific Design Center and the Sunset Strip are all a short walk away, and the Troubadour and Dan Tana's are around the corner on Santa Monica Boulevard. You are in the middle of West Hollywood without living on its loudest street.
That location is a large part of what you are buying. A residential side street off Doheny is quieter than an address on Sunset, and the walk to dinner is shorter than it is from the hills. Buyers who want West Hollywood's restaurants and Beverly Hills' calm tend to like this block.
A building that has been both rentals and condos
The Harland was built as for-sale condominiums and launched in 2018. Before most homes sold, the developer leased it as a luxury rental building, and it ran that way for about three years. In 2025 Centurion Real Estate Partners, a firm that takes over and relaunches condominium projects, returned it to for-sale ownership after new capital work on the residences and common areas. Centurion relaunched the Mandarin Oriental Residences in Beverly Hills the same year.
For a buyer, that history is not a red flag, but it is homework. A building that spent years as rentals has a different resale story than one that sold out to owners on day one, and it is the first thing a sophisticated buyer at your eventual sale will ask about. The good news is that the questions are answerable. The documents tell you how many homes are owned and occupied, how healthy the reserves are and what the rules say about leasing.
What to check before you buy at The Harland
| What to check | Why it matters here | What to ask for |
|---|---|---|
| Owner occupancy | The building ran as rentals before returning to for-sale ownership. | The number of homes owned, and how many are owner-occupied versus leased. |
| HOA budget | The 24/7 desk and resident services are paid for by the HOA, not a hotel. | The current budget, what it covers, and any planned increases. |
| Reserve study | Rooftop terraces, glass walls and amenity spaces all need long-term funding. | The latest reserve study and the percent funded. |
| CC&Rs and rules | Lease minimums and rental caps decide whether a home can be rented, and for how long. | The CC&Rs, bylaws and house rules, read before you remove contingencies. |
| Remaining developer inventory | Unsold homes compete with resales and shape pricing in the building. | How many homes the developer still holds, and its plans for them. |
| Outdoor space | Terraces and roof decks carry a large share of value in this building. | Measured outdoor square footage, and who maintains what. |
| Parking and storage | Assigned spaces and storage vary by home and matter at resale. | The deeded or assigned spaces and storage for the specific home. |
This is the same discipline I bring to every branded and service-led building, and it is laid out in more depth in my guide to how to choose a branded residence building. If resale is already on your mind, read my guide to branded residence resale in California.
Renting it out: West Hollywood's 30-day rule
West Hollywood does not allow short-term rentals of a whole home for 30 days or less. The city reaffirmed the ban in Ordinance No. 15-985, effective October 21, 2015, and it applies to condos as well as houses, including rentals booked through Airbnb or VRBO. That is a city rule, so it applies at The Harland whatever a building's own documents say.
Longer leases are a question for the CC&Rs, which set each building's lease minimums and any cap on how many homes can be rented at once. A hotel-branded building may offer a rental program run by the hotel; a building like The Harland, with no hotel, does not. If rental income is part of your plan, read the documents first and plan for a one-year lease, not nightly stays.
Where The Harland sits in California's branded and service-led market
California's branded and service-led residences run from Malibu to Napa Valley, and the buyers for them shop the whole state, often flying in from New York or London. In that market a 37-home building on a West Hollywood side street is a niche product, closer in spirit to Privé Malibu than to a tower on the Strip. It suits the buyer who wants a California modernist home with a staff, not a hotel with a home attached.
Buyers looking at The Harland are often also touring Beverly Hills, a few blocks west. For that side of the decision, see my pages on the Aman residences at One Beverly Hills, the Rosewood Residences Beverly Hills and Mandarin Oriental and Aman in Beverly Hills, and the full comparison tables in my branded residences collection. If you are still deciding whether a hotel brand is worth paying for at all, start with are branded residences worth it in Los Angeles.
Selling a home at The Harland
Selling in a 37-home building is different from selling a house. Your buyer will compare your home to every other home in the building, and possibly to homes the developer still holds. Your price has to make sense against that, and your marketing has to show what your home has that the others do not: the townhome entrance, the roof deck, the view, the floor plan.
The building's rental history also has to be told, not hidden. A buyer's agent will find it in an afternoon. The better approach is to have the HOA documents, the owner-occupancy numbers and the reserve study in hand before you list, so the story is told on your terms. A lot of my work is off market, and in a building this size a quiet sale to a known buyer is often the cleanest way to protect your price.
Questions about The Harland in West Hollywood
Where is The Harland in West Hollywood?
The Harland is at 702 N. Doheny Drive, West Hollywood, CA 90069, between Sunset Boulevard and Santa Monica Boulevard on the Beverly Hills border. Its ten townhomes have private entrances on Harland Avenue and Keith Avenue, two tree-lined residential streets off Doheny. Robertson Boulevard, the Pacific Design Center and the Sunset Strip are all a short walk away.
Is The Harland a branded residence?
No. The Harland has no hotel brand and no hotel operator. It is a 37-home condominium with the amenities and service of a branded building: a 24/7 attended lobby, a screening room, a two-lane bowling alley, a private dining room and a fitness center. Buyers compare it with branded residences because it delivers much of the same lifestyle without a hotel attached.
Who designed The Harland?
The Harland's architecture is by OFFICEUNTITLED, formerly R&A Architecture + Design, and its interiors are by Marmol Radziner, the Los Angeles firm known for restoring Richard Neutra's Kaufmann House in Palm Springs. The kitchens were handcrafted by Poliform in Northern Italy, with walnut cabinetry, Calacatta marble and Miele appliances. The building was developed by Faring and DM Development.
What are the branded residences in West Hollywood?
West Hollywood's hotel-branded residences sit on the Sunset Strip, beside or above their hotels, including the 20 Residences at The West Hollywood EDITION at 9040 W. Sunset Boulevard, designed by John Pawson. The Harland at 702 N. Doheny Drive is the alternative many buyers weigh against them: hotel-style amenities and a 24/7 front desk, with no hotel brand attached.
Can you rent out a branded residence in West Hollywood?
For longer leases, usually yes; for nightly stays, no. West Hollywood bans short-term rentals of 30 days or less, reaffirmed in Ordinance No. 15-985 in 2015, and it applies to condos. Each building's CC&Rs then set lease minimums and rental caps. Hotel-branded buildings may offer a hotel rental program; The Harland, with no hotel, does not.
Is a branded residence better than a luxury condo?
It depends on how much service you will use. A branded residence adds a hotel brand's staff, restaurants and standards, and you pay for them in price and HOA dues. A service-led luxury condo like The Harland gives you a front desk, amenities and serious design without hotel traffic or a brand that can change. In California, compare the CC&Rs, the HOA budget and any special assessments, not just the logo.
Do branded residences hold their value?
The ones that hold value best are small, well-located buildings with strong owner occupancy and a brand or design team buyers recognize at resale. A brand helps while it stays; when a hotel partner changes, the building's design and location carry the value instead. That is why The Harland's Marmol Radziner interiors and Doheny Drive address matter as much as any logo would.
Buying or selling at The Harland, or anywhere in West Hollywood? A lot of my work is off market. Ask me about private inventory in West Hollywood and Beverly Hills, or read how I work as a branded residences agent in Los Angeles.
Comparing branded and service-led residences? From West Hollywood to Beverly Hills to Malibu, I track the Aman, Rosewood, EDITION and other buildings across California. Tell me what you are looking for.
Sources: Centurion Real Estate Partners, Centurion Real Estate Partners Returns The Harland West Hollywood to Market as For-Sale Residences; Urbanize LA, West Hollywood's Harland reverts back to condos; The Real Deal, Centurion Real Estate relaunches Mandarin Oriental, Harland; DM Development, The Harland, West Hollywood; OFFICEUNTITLED, The Harland; Architect Magazine, The Harland, West Hollywood; LA Digs, The Harland brings Case Study-inspired residences to West Hollywood; WEHO Online, WeHo formalizes its ban on short-term rentals.
Debbie Pisaro, Real Estate Salesperson, DRE #01369110. Inman Luxury Leader. Many of the homes she sells never reach the open market. Coastline 840 is a DBA of Side, Inc., CA DRE #02014153. Published October 9, 2026.